If you’re new to the world of press releases it would be a great start to following the three tips below to maximize the effectiveness and media pickup. If this is done correctly then almost any media outlet will be more than willing to accept your press release for editorial review if newsworthy.
Below are a few press release ideas and tips, that will make the job simpler for any new business owner who is trying to achieve more awareness about his/her company and products/services offered.
Ensure a strong introduction to catch readers
A clear and catchy press release title is vital in attracting the attention of readers. Make sure whatever you want to convey is communicated across to the reader in the first few sentences and that it’s done without waffling on. The press releases lead information must contain information on Why? Who? When? What? and Where? Also known as the Five W’s. The rest of the content can then contain a few examples and some facts that are sustaining enough to encourage someone such as a journalist to research the news more thoroughly.
Try to make sure the majority of journalists within your targeted business sector receive a copy of the release, not only the main media outlets and editors. At times, every word of the press release may not be utilized by the journalists. The journalists normally put their own twist and writing style into the story to make it more readable.
Include Essential Points and Information
Include essential points and information so that the mass media does not have to then seek more information which could delay the release of your news. To retain or capture the interest of the reader and maintain good public relations, thinking like a customer or reader becomes most essential. When you put yourself in the shoes of the reader you will get an idea of whether the readers are going to like it or not, asking a colleague or friend who is impartial to your business can also provide excellent feedback. The message should be relevant enough and for this, a few real examples can be pointed out. You have to convince the journalist the importance of the story and its benefits to the reader.
Readers and journalists will only continue reading the press release only if it is worthy of their interest. True facts, if mentioned, also need to be affirmed well, a good place for these are at the end of the press release to not complicate the main story. When facts have mentioned the points and information can be put forth in a better more concise manner. Journalists and publishers get an idea that adequate research has been done by you. Ascribing other references that you are going to put in becomes necessary if you are not going to use your own references.
Avoid beating around the bush
Add-ons and any kind of frivolity have to be avoided completely. Also, ensure that the content is real and true, and nothing is made up. You would never ever want your credibility to get hurt, would you? So tone down the press release! Data of the company, in short, must be included. For this, the company’s brief history, its mission and goals, company description, details of services and products, contact number, email and postal address, must be included.
Always provide concisely and to the point information. Before names of cities or information are published relevant permission from the associates and officials of other companies and organizations have to be sought out. If you want to optimize for search engines, you want to get the online PR, avoid industry jargon and usage of exclamatory points. Indeed following necessary press release ideas and tips can certainly help.